eCommerce

Growth comes from the alignment of product, content, marketing, and tech all working together.

I bring clarity and structure to your eCommerce strategy, helping you scale what works, fix what’s holding you back, and make smarter decisions that drive conversion and lifetime value.

How I can help:

  • Clarify digital goals that support long-term growth

  • Turn data into insight to optimise the full customer journey

  • Improve performance across platforms and campaigns

  • Audit and then recommend improvements to improve conversion rates

  • Streamline content and marketing for better consistency and ROI

  • Align marketing, tech, and product around the same priorities

ECOMMERCE SERVICES

Store and platform strategy

Get support choosing, improving, or integrating your eCommerce platform (Shopify, WooCommerce, etc.)

Performance and conversion audits

Review your funnel, UX, content, and metrics to uncover missed opportunities.

Composable content for ecommerce

Structure your content to support multiple campaigns, audiences, and channels — without starting from scratch.

Digital marketing and retention

Plan campaigns that go beyond acquisition — from email flows to loyalty and repeat purchase strategies.

3rd party integration support

I help you choose, connect, and optimise third-party tools — from CRMs and analytics to payment, shipping, and fulfilment platforms. 

Ad hoc support

Need quick input, a second opinion, or help unblocking something? I’m available for flexible, as-needed eCommerce support.

PLATFORM EXPERIENCE
Shopify logo with shopping bag icon
WooCommerce logo in white on a black background
Klaviyo logo in white on a dark background
Intuit Mailchimp logo featuring a monkey mascot
Dotdigital logo in white text on a black background.

Let’s talk