I’m a senior digital consultant with 17+ years of experience helping creative businesses bring clarity to complex digital challenges. From e-commerce design and builds to composable architecture design, I work at the intersection of strategy, technology, and creativity.

Previously, I co-founded and ran Patron Studio, a digital design and development agency. I now work independently with ambitious creative teams and founders who value clarity, creativity, and honest collaboration.

I bring a mix of hands-on experience and a strategic mindset to every project — always led by curiosity and a deep understanding of how brands grow. Whether working with eCommerce brands in fashion and lifestyle or creative agencies and design studios, I help clients uncover untapped value and help turn good ideas into meaningful results.

With a career spanning both agency leadership and client-facing consulting, I’ve worked across digital strategy, CRO, SEO, social, paid media and digital design & development (with a particular expertise in headless architecture and composable content systems).

I’m comfortable stepping into the detail or zooming out to see the bigger picture — from one-off projects to long-term growth plans.